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Identity System/ Art Direction/ Exhibition Design
Spring 2019

Special Thanks:
Gerardo Herrera, Rose Zhang




Creating a diverse, curious, immersive, and playful environment is the key objective for the new look of the Aquarium of the Pacific. The new identity Submarine Adventure connects aquarium, nature, and humans. In an interactive environment, it conveys the values of conservation, education, and sustainability to the audience. The negative space of the logo is an octopus.







︎ STATIONERY




︎ TICKETS

︎ NAME BADGE & MAP


 
︎ WEBSITE &  APP











︎ IDENTITY POSTERS

︎ VEHICLES

︎ INTERACTIVE SCREEN

︎ SPECIAL EXHIBITION


︎ IDENTITY POSTER