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AUGMENTED WORLD EXPO

Identity System, Art Direction  2018

Go X.R. or Go HomeAWE is an annual A.R. +VR expo in the USA, Asia, and Europe. The inspiration came from the symbol of a window, which represents "Breaking the frame between virtual and reality." The spirit of the new identity follows these keywords: "Connection, Curiosity, Inspiration, Possibility, Humanity, Sustainability," a theme that remained significant throughout the whole system.




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