![](https://freight.cargo.site/t/original/i/eb2aeb60618b3feb5e6ebade5d6e062fe523c6ef5ff299ae2bb38ef60641e20c/Screen-Shot-2019-05-06-at-3.19.34-AM.png)
Identity System/ Art Direction/ Exhibition Design
Fall 2018
Special Thanks:
Gerardo Herrera
AWE is an annual AR +VR expo in the USA, Asia, and Europe. The inspiration came from the symbol of a window, which represents "Breaking the frame between virtual and reality." The spirit of the new identity follows these keywords: "Connection, Curiosity, Inspiration, Possibility, Humanity, Sustainability," a theme that remained significant throughout the whole system.
![](https://freight.cargo.site/t/original/i/8e3230e37a1a97743bc6a49a00112ef5c75d6f4bcc5129aad8f7b9c5ed0ef5f0/logo-motion.gif)
︎ NAME BADGE & MAP
![](https://freight.cargo.site/t/original/i/59371adc3ab3565674aca403e40876b637bd593b6f890b30e6deb892058cda7d/name-badge.jpg)
![](https://freight.cargo.site/t/original/i/a1135aa7d912abb66b9e7416eb12128e52c355dffb31a4bb418a21e5498c3b74/map.jpg)
︎ WEBSITE
![](https://freight.cargo.site/t/original/i/a315831b3b3c7d9653b9cd2bb6930464cb74100b4f19e1b4df5904a5311f3b86/computer.jpg)
︎ APP
![](https://freight.cargo.site/t/original/i/5a6c7f8cb479b01a6c7c7b9b550cb849e3ced64d9f2e951dadbdc3ff655a0a92/app.jpg)
︎ AR POSTERS
![](https://freight.cargo.site/t/original/i/27118b00cd1bda79fe19a2753dee082dffb189498b5479c7c32183c925e25b9d/Screen-Shot-2019-05-05-at-7.09.03-AM.png)
![](https://freight.cargo.site/t/original/i/ac0bb32d775844846673ef1828bcd784051db489c940af0a6be3e5fa1c081be0/Screen-Shot-2019-05-05-at-7.09.14-AM.png)
![](https://freight.cargo.site/t/original/i/e212792db9ae6574ff0867061bdac9f01e18aa588fd9e914daf0690cc63ed492/Screen-Shot-2019-05-05-at-7.09.47-AM.png)
![](https://freight.cargo.site/t/original/i/ffb747d5c84de17a2c2866e9d99f6647cb87efe5b7058872817fc0c6b7dc9cf5/Screen-Shot-2019-05-05-at-7.09.59-AM.png)
︎ CAMPAIGN & VEHICLES
![](https://freight.cargo.site/t/original/i/177e3b665332eaecf0b40fc58b501e79c199645b33527e2f3271bd235c717e5c/AWE-12.jpg)
![](https://freight.cargo.site/t/original/i/8efd800a3dbe1621dadae5c90118f8f317378ab0bb29fb178de7a144170e903f/AWE-11.jpg)
![](https://freight.cargo.site/t/original/i/caa7a93e971026f62f6788057384e6db6f44b586ba49fc7c5d10acf672075163/bus.jpg)
![](https://freight.cargo.site/t/original/i/a9e4ae21323f7dc1ec35f2f6e3ae44ebb2c519419b90870d2e0641b83377f729/AWE-14-copy.jpg)
︎ INTERACTIVE SCREEN
![](https://freight.cargo.site/t/original/i/ef651b2d830e71108a0de85cb241f6853b341c35659182cdc9b462f61829eb91/AWE-06.jpg)
︎ SPATIAL
![](https://freight.cargo.site/t/original/i/112152f26f0b89b40880f373fa2ab6e2e592291ac34620ef63a93de83012c8be/AWE-08.jpg)
![](https://freight.cargo.site/t/original/i/536df5682841d581294e225ab27a1224f4d73abdec16679c40cb2e132d2df987/AWE-07.jpg)
![](https://freight.cargo.site/t/original/i/9d1d2995d6cf3833190450e175171a3e210239cb490ce84d74319df84dd60873/cover1-01.jpg)
![](https://freight.cargo.site/t/original/i/9f398040e5e2073834afca1809d0ee28b531ac95aca220414534c3bdcd8f23d0/AWE-09.jpg)
![](https://freight.cargo.site/t/original/i/628fc7caaa1e4bd47d0f72498d67241639046953fc2b33d13a124b9057fbbd7f/AWE-10.jpg)
![](https://freight.cargo.site/t/original/i/1066e9a67de1f9ba0cba9cb45c4cdf74646e79d311cffbdefdd56ad962fa31a2/AWE-02.jpg)
![](https://freight.cargo.site/t/original/i/8d1eae214cde1c58c4f05298b65a306c1e79d0da84f0d9faeb9f74c1d868b053/AWE-04.jpg)
︎ IDENTITY POSTER
![](https://freight.cargo.site/t/original/i/788057695c0982070ce498d328e092cda3eb23b85dcf61bf58b5850c9992c730/Untitled-1.jpg)