︎







AUGMENTED WORLD EXPO



Identity System/ Art Direction/ Exhibition Design
Fall 2018


Special Thanks:
Gerardo Herrera



AWE is an annual AR +VR expo in the USA, Asia, and Europe. The inspiration came from the symbol of a window, which represents "Breaking the frame between virtual and reality." The spirit of the new identity follows these keywords: "Connection, Curiosity, Inspiration, Possibility, Humanity, Sustainability," a theme that remained significant throughout the whole system.










︎ NAME BADGE & MAP






︎ WEBSITE



︎ APP




︎ AR POSTERS

︎ CAMPAIGN & VEHICLES

︎ INTERACTIVE SCREEN




︎ SPATIAL
















︎ IDENTITY POSTER



(1) DOLOS MUSEUM OF DISCOVERY   (2) SYMBIOSIS: ART&ECOLOGY NOW       (3) WIKIMEDIA FOUNDATION
(4) M.C. ESCHER                                    (5) AUGMENTED WORLD EXPO                  (6)THE WHISTLEBLOWER
(7) SF DESIGN WEEK                             (8) GOOD LUCK                                            (9) 247BITS                                (10) _ED MAGZINE